Before a smart shopper buys a new car, they thoroughly research everything to ensure that they will end up with a truly great deal. They know that the sticker price (MSRP) is full retail, which they never pay, and they know that new car invoice prices are supposed to be the dealers cost on new vehicles. They also know that they can buy at or below the new car invoice price in most cases. The MSRP represents the maximum that one should pay for a particular model. This is the price that you see on the window, and the dealer would love for you to pay this price. However, when you discover the new car invoice price that the dealer is paying, you may see a large discrepancy. In fact, new car invoice prices are usually at least one or two thousand dollars lower than the retail price. Sometimes you may not be able to negotiate a lower price. For example, high demand and low inventory for a certain model creates ideal conditions for the dealership. They know that they can get the full retail price when there are more buyers than vehicles. In times like these, you may have few options: either pay full retail now, or wait for lower prices. In most cases, you are free to negotiate with dealers on the prices of their vehicles. This means that you can offer them anything that you want. However, they do not have to accept any of your offers. Yet, if it is a fair offer, you have a good chance of success. The best way to know how much to offer is to know what the dealer’s cost is on that vehicle.
It is not that difficult to find out dealer costs on a particular model. In the past, dealer costs could be difficult to uncover, as they were considered trade secrets. However, the Internet today provides a great deal of free resources, including dealer cost on new cars, so that is where you need to do your research. When you locate a reputable online pricing service, you should see the retail prices (MSRP) as well as the new car invoice prices of all the new models. Yet, this is not always the bottom line because you can often find deals that are below the invoice price. Car dealers can usually sell new vehicles at the invoice price and still make a good profit, thanks to the rebates and cash incentives that they receive from manufacturers just for selling a new car. So car buyers should always attempt to buy at or below the invoice price. If you want to get a great deal on a new car, you need to understand the difference between retail and wholesale prices. Most of the time, you will not have to pay anywhere near the higher retail price (MSRP) that is on the window sticker. And remember that dealers usually get rebates and incentives that reduce their cost below the new car invoice price, so your goal should be to buy at or below the invoice price.

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